Sally Britton Partner

Contact Information

+44 20 3321 6014

Personal Profile

Sally is a partner in the firm's Intellectual Property Department.

Sally specialises in advising clients on IP protection and exploitation, with a focus on trade mark and design filing, portfolio maintenance and management on a local and international basis and in relation to emerging and established markets. She also has significant experience of advising clients in relation to licensing, sponsorship and infringement matters.

Sally helps clients across a variety of sectors, but has particular expertise in advising clients across the fashion, entertainment, sports and automotive sectors.

Prior to qualifying as a lawyer Sally worked in brand management for Benckiser (Reckitt Benckiser), Heinz and Budweiser where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship.

Sally is a member of our multi-disciplinary Luxury Assets Group, which advises individuals and businesses on the buying, selling, structuring and protection of luxury assets across the globe.

Key Experience

  • Various companies and agencies on the branding of new product launches and the re-branding of products and businesses.
  • Leading organisations and governing bodies within the entertainment, advertising, IT, FMCG, fashion and sporting sectors in relation to the maintenance and management of their trade mark portfolios on a local and international basis and in emerging and established markets such as the BRICS.
  • Music and sports personalities in relation to brand protection, licensing, infringements and band name disputes.
  • Artists, fashion and interior designers on collaborations with high street and high end retailers.
  • A UK fashion organisation in relation to brand protection and sponsorship matters relating to its events.
  • Entertainment and sporting organisations on infringement matters including the resale of tickets.

Career History

Partner, Mishcon de Reya LLP
Partner, Pitmans SK Sport & Entertainment LLP
Solicitor, Hammonds (Squire Sanders)
Trainee, Jones Day (Gouldens)
Brand Management, Reckitt Benckiser, Heinz, Anheuser-Busch (AB-Inbev)
Manchester University, LLB (Hons) Law