Sally is a Partner in our Intellectual Property team and leads the Brands group. She specialises in brand protection strategies, particularly in clearance, monitoring, enforcement, and trade mark and design filing. Sally provides holistic advice to brand owners at every stage of the lifecycle, from creation to expansion, investment, and exit.
She is recommended as an IP lawyer by Chambers, Legal 500, World Trademark Review 1000, and IP Stars, and by Legal 500 as a leading individual in retail. She is also ranked in Managing IP's global index of the Top 250 Women in IP. Sally is an active member of Marques' Design Team and INTA's Design Committee, where she leads responses to various government consultations. As co-head of our Retail group, Sally also leads our patronage of the British Fashion Council and plays a key role in supporting Walpole's Brands of Tomorrow programme.
Before her legal career, Sally was a brand manager for multinational brands, working on new product development, advertising, promotion, PR, packaging, and sponsorship. Her insights are frequently sought by the press and broadcast media for commentary on brand protection developments, and she is the editor of Brand Matters, our quarterly publication for brand owners and creators.
Key Experience
- Various companies and agencies on the branding of new product launches and the re-branding of products and businesses.
- Leading organisations and governing bodies within the entertainment, advertising, IT, FMCG, fashion and sporting sectors in relation to the maintenance and management of their trade mark portfolios on a local and international basis and in emerging and established markets such as the BRICS.
- Music and sports personalities in relation to brand protection, licensing, infringements and band name disputes.
- Artists, fashion and interior designers on collaborations with high street and high end retailers.
- A UK fashion organisation in relation to brand protection and sponsorship matters relating to its events.
- Entertainment and sporting organisations on infringement matters including the resale of tickets.
Career History
Partner, Mishcon de Reya LLP
Partner, Pitmans SK Sport & Entertainment LLP
Solicitor, Hammonds (Squire Sanders)
Trainee, Jones Day (Gouldens)
Brand Management, Reckitt Benckiser, Heinz, Anheuser-Busch (AB-Inbev)
Manchester University, LLB (Hons) Law