Sustainable products
In the EU, new rules under the Right to Repair Directive will come into force on 31 July 2026, whereby products will need to meet new repairability requirements and processes for product warranties may need to be reviewed.
Under the Ecodesign for Sustainable Products Regulation, the ban on the destruction of unsold apparel, clothing accessories and footwear took effect on 19 July 2026 for large enterprises (medium-sized enterprises must comply by 19 July 2030). New secondary legislation under the Ecodesign for Sustainable Products Regulation is expected soon in relation to the product priorities identified last year, including textiles (by 2027) and furniture (by 2028).
New rules also come into force under the Empowering Consumers for the Green Transition Directive by 27 September 2026 whereby consumers must be given pre-contract information about the sustainability of the product. The EU has also announced plans to introduce a new Circular Economy Act in 2026 to address e-waste and measures regarding the single market for waste, secondary raw materials and their use in products. In the UK, the Product Regulation and Metrology Act paves the way for regulations similar to the EU in respect of reducing or mitigating products' environmental impacts. Also on 27 July 2026, the UK Government opened a call for evidence seeking views on "digital product records" (DPRs) and how the UK should approach them (e.g. Digital Product Passports), the call for evidence closes on 21 September 2026.
Packaging
In the EU, the Packaging and Packaging Waste Regulation will repeal and replace the Packaging Waste Directive on 12 August 2026. This will reduce packaging waste by setting binding re-use targets, restricting certain types of single-use packaging, and requiring economic operators to minimise packaging.
Greenwashing
In the EU, new rules on greenwashing under the Empowering Consumers for the Green Transition Directive will start on 27 September 2026. This includes a ban on unsubstantiated generic environmental claims (such as "environmentally friendly", "eco-friendly", "green", "biodegradable" and "carbon friendly"), claims based on greenhouse gas offsetting, overly-wide environmental claims (for example about an entire product when it only concerns an aspect) and misleading sustainability labels. Although not formally withdrawn, the Green Claims Directive, which proposed to regulate the substantiation and communication of green claims, remains politically stalled.
In the UK, the ASA and CMA have continued to focus on greenwashing. In January 2026, the CMA published new guidance on making green claims across the supply chain, and we reported on ASA rulings about three fashion retailers' ads in our article here. Companies should note that, under the Digital Markets, Competition and Consumers Act, the CMA is empowered to fine companies up to 10 per cent of global turnover for breaches of consumer law, including misleading green claims. The failure to prevent fraud offence (under the Economic Crime and Corporate Transparency Act) also means that companies could now be held criminally liable for greenwashing, unless they can demonstrate reasonable procedures to prevent misleading claims and statements.