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Finding your edge: Transforming with AI

Posted on 29 October 2026

Watching time 4 minutes

Why real gains come from rewiring, not tinkering

In this conversation, Mishcon de Reya experts share their views on how businesses can manage the risks of everyday AI use while pursuing more ambitious transformation. They discuss why blanket bans can leave AI activity hidden, how intellectual property rules differ across borders, and the importance of assessing AI use and focusing on genuine business needs.

The discussion covers:

  • Managing shadow AI and choosing approved tools that meet business needs
  • Understanding differences in IP ownership frameworks across jurisdictions and the risk of AI-generated content infringing third-party rights
  • Moving beyond incremental improvements to rethink business models and processes
  • Identifying priority use cases and investing in AI-ready data
  • Monitoring regulatory change rather than relying on a one-off review

The speakers highlight the importance of looking beyond new tools to consider business priorities, data and the potential for wider transformation. Whether you’re assessing how AI is used across your organisation or planning wider transformation, this video offers practical guidance on setting priorities, managing uncertainty and preparing your business for change.

Featuring Ashley Williams (Partner, Head of the Technology Group), Dan Sinclair (Partner, Strategy & Growth) and Nina O’Sullivan (Client Engagement Partner). 

Learn more by reading our supporting article, From AI ambition to accountability: five priorities for boards and leadership teams or visit our AI resource centre. If you're a multinational organisation, our Corporates hub offers even more useful insights and information.

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