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Trademark considerations as Twitter rebrands to "X": Peter Nunn for The Times

Posted on 1 August 2023

Innovation Partner Peter Nunn has commented for The Times on suggestions that Twitter could face demands for compensation or an injunction after it changed its brand and logo to "X".

Peter commented: “If there are trademarks on the US register for X which cover the types of services provided by Twitter, then Musk would need to do some kind of deal with them if he was to rebrand Twitter as X. He would either need to buy their trademark, or negotiate a licence from them. If he does neither, then the owner of any X mark covering those services could potentially injunct Twitter from rebranding as X.”

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