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Brexit and Brands: The end of the transition period and beyond


With the end of the Brexit transition period imminent, what steps can brand owners take to prepare for the new regime from 1 January 2021?  

Many will have taken advantage of the cost effective EU-wide system for protecting their trade marks and designs.  For new rights after 1 January, however, brand owners will need to file separate applications – in both the UK and the EU.  But, the package of measures in the Brexit Withdrawal Agreement avoids disruption for rights owners in relation to their existing portfolios.  EU trade mark and design registrations will be preserved in the UK through the automatic creation, free of charge, of a UK right.  Overnight, the UK trade marks register will treble in size, with around 1.4m EU trade marks being cloned into UK rights.

Join our panellists as they consider how brand owners can prepare for the influx of cloned UK rights, the impacts on their portfolios, their commercial arrangements and management of disputes before the Registries and the Courts. 

Visit the Mishcon Academy for more learning, events, videos, podcasts and reports.


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