Mishcon de Reya page structure
Site header
Menu
Main content section
a white hallway with lights

The Technology Platform

Read our latest updates and insights in the world of Technology

Loading
News
abstract orange lines

ASA's approach to AI in advertising regulation

The  Advertising Standards Authority (ASA) has recently published an update on its approach to the use of artificial intelligence in advertising. This explains how the ASA is harnessing AI technology through its Active Ad Monitoring system to enhance the efficiency of its own surveillance of ad compliance. Alongside this, the ASA has issued a report on the use by brands of "AI" as a marketing term, providing guidance for businesses on responsible advertising practices.

News
Abstract dots over dark blue background

EHRC guidance on discriminatory job adverts highlights risks of using generative AI in recruitment

The Equality and Human Rights Commission recently updated its guidance for those placing or publishing job advertisements, to help employers avoid using discriminatory adverts. The revised guidance is a timely reminder for employers to take care when using generative AI tools to draft job advertisements, as AI-created output may include biases that affect the diversity of job applicants and can result in discrimination.

Video
Science lab lit in blue

Now & Next: Is AI revolutionising science?

AI is driving transformation across all fields of science, pushing to change how it's done and turbo-charge research. The new technology could help to tackle some of the world’s most complex problems, enabling scientists to look at problems in an entirely new way.

Video
abstract green metal shapes

In-House Counsel Day 2024

We recently hosted our annual In-House Counsel Day, set against the backdrop of a fictional confectionery business, 'MishCandyReya'. The day was filled with legal updates on various topics from our specialist lawyers.

News

Data Protection reform right back on the agenda

The government has, on 23 October, introduced a Data (Use and Access) Bill (DUA Bill) into Parliament. It revives many of the provisions of the Data Protection and Digital Information Bill (DPDI Bill) which failed to get passed prior to July's General Election,

News
a black background with white circles and red circles with icons

UPC update: October 2024

Welcome to our latest update on developments at the Unified Patent Court (UPC). In this edition, we report on a number of developments in relation to preliminary injunctions, as well as the Court's first decisions in the context of standard essential patents and FRAND.

News
glowing lights over abstract texture

UK government sets out Digital Markets, Competition and Consumers (DMCC) Act: implementation timetable update

We previously reported on the Digital Markets, Competition and Consumers (DMCC) Act when it received Royal Assent earlier this year with a focus on the consumer law implications for software and digital content providers. On 9 September 2024 the Department for Business and Trade issued a statement setting out the Government's plans for implementation of the Act's five Parts between now and spring 2026. This will be a phased implementation incorporating continuing consultation with businesses and consumers intended to allow those affected enough time to prepare.

Technology Services

Find out how our Technology group can help your business.

Learn more

Subscribe to our mailings

Keep up to date with news, publications and briefings

Subscribe
How can we help you?
Help

How can we help you?

Subscribe: I'd like to keep in touch

If your enquiry is urgent please call +44 20 3321 7000

I'm a client

I'm looking for advice

Something else