On 2 February 2025, Chapters I and II of the EU's AI Act came into force, relating to prohibited AI practices and AI literacy. This article explains their implications to both providers (developers) and deployers (users, except for personal and non-professional activities) of AI systems and suggests steps to take now to plug the compliance gap.
Businesses based outside the EU should note that the so-called ‘Brussels effect’ applies to the Act, meaning non-EU businesses implementing systems in the EU, serving EU-based users, or utilising AI outputs within the EU will still fall within its scope.