Mishcon de Reya has advised customer engagement platform Odore on its US$5 million seed round, led by Seed VC Fuel Ventures and with participation from existing investors including Blackfinch.
Odore was launched in 2020 by co-founders Armaan Mehta and Karan Gupta, both graduates of the London School of Economics. The Odore platform offers a range of innovative solutions which integrate data analytics to enable D2C brands to drive brand effectiveness in customer acquisition and engagement across various online channels. Odore's clients include world-leading brands L'Oreal, Clarins and Sephora.
Corporate Partner Andrew Wolfin, who led the Mishcon de Reya team, commented: "We are really delighted to have supported such an exciting and innovative business on this important fundraising. We're looking forward to continuing our relationship with Armaan and Karan, who are extremely impressive founders."
Armaan Mehta, co-founder of Odore, said: "We are very grateful to Andrew and the team at MdR who supported us on this round, we really enjoyed working with them and they always went above and beyond. Andrew was available whenever we needed him and provided us with no-nonsense advice and guidance throughout the process, which we found extremely valuable. We're looking forward to continuing to work with Mishcon as the business grows."