Cassandra Hill, partner in the Intellectual Property team, has written an article for Managing IP where she explains why Mishcon de Reya remains committed to diversity targets and why others should follow suit.
Cassandra says: "Diversity, equity, and inclusion matter in every profession, but in intellectual property, it's an innovation imperative that directly impacts our ability to serve clients and drive creative solutions.
"When trademark specialists, patent attorneys and IP strategists come from different backgrounds, they bring unique insights that spot potential conflicts in global markets, identify different prior art, understand cultural nuances in brand protection, and anticipate how different demographics interact with new technologies. Currently, this represents a competitive advantage, though it should be the norm."
Cassandra is a member of IP Inclusive's Women in IP Career Guidance Focus Group.
Read the full article