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The Technology Platform

Read our latest updates and insights in the world of Technology

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The Children's Code: Are you ready to comply?

The Children's Code came into force on 2 September 2020, with the transition period for in-scope providers to get themselves in a position to comply (both in relation to their new online products and services, and also existing ones) coming to an end on 2 September 2021.

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Advertising rules on harm and offence in focus

The broadcast and non-broadcast advertising rules in the United Kingdom are constantly evolving to reflect current political, social and ethical values in society. On 1 June 2021, a consultation was launched on the introduction of new rules on harm and protected characteristics (as defined in the Equality Act 2010).

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Nike’s ‘FOOTWARE’ mark registrable for technology-related goods and services

In Puma v Nike, the High Court has upheld the UKIPO decision rejecting Puma’s opposition to Nike’s application for the trade mark ‘FOOTWARE’ in respect of goods in class 9 (such as software and hardware) and services in classes 38 (such as telecommunications services) and 42 (such as cloud computing services).

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Euro 2020 marketing tips: avoiding a penalty

UEFA Euro 2020 has finally kicked off, a year later than originally anticipated. For brands planning to take advantage of football fever in their advertising, some tactical know-how may assist in both avoiding receiving a red card from UEFA and/or the Advertising Standards Authority and preventing reputational harm from adverse publicity this summer.

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CMA publishes draft guidance on misleading 'green' claims

The UK Competition and Markets Authority (CMA) has published draft guidance for businesses making 'green' claims about their products. The guidance follows an analysis of websites carried out by the CMA alongside other national competition authorities that found that 40% of 'green' claims made online could be misleading.

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Propertyshe Perspectives: the tech future of hybrid working

In the latest Property Week blog, Susan Freeman considers the post lockdown return to the office and the adoption of hybrid working. She highlights the need for apps that can provide office workers with guidance, link in remote workers and provide tailored services, and notes a number of key players leading the charge.

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ICO Code of Practice sets out best practices for data sharing

On 18 May 2021, the Government published its response following its consultation on the National Data Strategy launched in September 2020. With a foreword referring to 'data as the great opportunity of our time', and stressing the need to 'rebalance' the data narrative from one focused on risks and on privacy, to one that 'unleashes the power of data' across the UK economy and society, the Government outlines a number of 'missions' and objectives for creating an environment of data-led innovation.

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