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Brand Collaboration as a Platform for Growth

Posted on 9 March 2023

Brand collaborations, if well considered, can be an undeniably powerful tool for growth. From the quirky to the controversial, the innovative to the traditional, partnerships between brands can be highly effective ways to grow both markets and revenue for the respective parties.

At our Retail Academy event on 1 March 2023, our panel considered the key ingredients for a successful collaboration, taking into account the various brand, commercial and legal considerations and challenges.


  • Angela Farrugia – Founder of Brand x Society (Moderator)
  • Daniel Avener – CEO, MDR Brand Management
  • Fiona Lambert – Brand Advisor, Vice President of The Twenty Club and former Managing Director of Jaeger at M&S
  • Lewis Cohen – Partner, Innovation, Mishcon de Reya

To view our full Retail Academy programme, please click here.

Watch the highlights of this event above and the full video below.

Visit the Mishcon Academy for more learning, events, videos, podcasts and reports.


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