From virtual fashion collections to video game accessories, many retail brands are now experimenting with non-fungible tokens (NFTs) as a way to broaden their consumer base and drive engagement. In the first of our new Retail Academy sessions, we look at the burgeoning world of NFTs, what is driving their popularity, and the strategic, technological, legal and practical considerations for brands looking to explore the market.
If you would like to attend this event, please register your interest here.