Why do some ideas take hold while others fail? Why do teams, organisations and even entire industries develop behaviours that seem perfectly logical on the inside but puzzling from the outside?
Join us for a conversation with Oliver Sweet, one of the world's leading business anthropologists and author of The Rules That Make Us.
Having advised organisations including Coca-Cola, IKEA, Google and Dyson, Oliver helps leaders uncover the often invisible cultural forces that shape how people think, behave, make decisions and respond to change.
Drawing on research across 35 countries, Oliver will explore why understanding culture is one of the most powerful tools available to leaders today; helping organisations drive innovation, influence behaviour, navigate change and better understand the people they serve.
Whether you're leading a team, shaping strategy or trying to understand why some ideas succeed while others struggle to gain traction, this promises to be a thought-provoking discussion about the hidden rules influencing all of us.
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