Brand collaborations, if well considered, can be an undeniably powerful tool for growth. From the quirky to the controversial, the innovative to the traditional, partnerships between brands can be highly effective ways to grow both markets and revenue for the respective parties.
Our panel will consider the key ingredients for a successful collaboration, taking into account the various brand, commercial and legal considerations and challenges.
Panellists:
- Angela Farrugia – Founder of Brand x Society (Moderator)
- Daniel Avener – CEO, MDR Brand Management
- Fiona Lambert – Brand Advisor, Vice President of The Twenty Club and former Managing Director of Jaeger at M&S
- Lewis Cohen – Partner, Innovation, Mishcon de Reya
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