Since the Privacy Shield EU-US data-sharing agreement was struck down, campaigners have filed more than 100 complaints that companies are still sending data to the US via Google Analytics or Facebook Connect.
The cases are being brought by noyb, a campaign group founded by Max Schrems - the man responsible for the original legal challenge which resulted in Privacy Shield being ruled invalid by the European Court of Justice (ECJ).
Although the ruling, upheld the validity in principle of the main alternative route for those wishing to send data to the US, (the European-Commission-approved Standard Contractual Clauses), they remain open to challenge. Partner Adam Rose is quoted in Forbes as saying
"Parties using Standard Contractual Clauses to transfer personal data from the EEA to countries outside must not do so if, in their assessment, the recipient country doesn’t provide an adequate level of protection."
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