In-House Insights

Martyn's Law received Royal Assent on 3 April 2025 and, with statutory guidance now published and Security Industry Authority (SIA) guidance consulted on, commencement is expected no earlier than spring 2027.

Fendi, Loewe, Dior, Celine and LVMH have successfully pursued an online reseller, Rolo Fashion Limited, and its influencer founder over sales of so-called "superfake" counterfeit goods, with the court awarding the brands £213,000 in damages.

The Court of Appeal has upheld a High Court finding that publicly available information, which had been packaged together into an investment strategy, was protected by the law of confidence. The information did not lose that confidence by virtue of being disclosed to over 200 potential investors.  What mattered was that the information had not been made generally available to the public, rather than the number of people to whom it had been passed.

Since 2 August 2026, the EU AI Act has introduced new requirements to make the use of AI more transparent, with advertising a key area directly affected. What does this mean for brands, marketing teams, agencies and their in-house legal advisers?

The EU Corporate Sustainability Reporting Directive (CSRD) applies to companies and groups headquartered outside the EU, if they generate more than €450 million in EU turnover and have an EU subsidiary or branch with turnover exceeding €200 million.