Tulip® - Turning Losses Into Profits
Described by the Financial Times as “a pioneering anti-counterfeiting programme” Tulip® (Turning Losses into Profits), was the first ever anti-counterfeiting product devised by a law firm to combat the multi billion dollar industry of international counterfeiting.
Tulip® is based on five very simple principles:
- attack the counterfeit distribution networks in the brand owners’ markets
- treat counterfeiters in exactly the same way as fraudsters and criminals
- hit counterfeiters where it hurts the most: financially
- make fighting counterfeiting profitable for brand owners by recovering compensation for their lost profits
- ensure that every anti-counterfeiting exercise produces a Return On Investment, of at least two to three times what is invested
Tulip® is a multi jurisdictional product which works in any industry and will convert any Anti-Counterfeiting Unit into a profit centre. We have applied Tulip® for the past 10 years in the software, fashion and luxury goods, finance, sport, recruitment, life sciences and pharmaceutical industries with substantial success.
Our approach to anti-counterfeiting represents a marriage between our Fraud & Asset Recovery expertise, and our Intellectual Property / Brand Protection expertise. Our insight into how international criminals work and the way they conceal their assets, gives us the ability to find and recover counterfeiters’ proceeds of crime no matter where they are. Our intellectual property expertise enables us to utilise all of the weaponry that the law makes available to brand owners to protect their business.
Our international network of Tulip® specialists give us the ability to reach every jurisdiction that counterfeiters use for their manufacturing, distribution and money management activities.
Our network of experienced Tulip® investigators with specialised webtracking software gives us a substantial advantage in identifying the key targets that our clients need to focus on and assist in recovering concealed assets.
Over the past ten years, Tulip® has helped our clients:
- recover many millions of pounds from international counterfeiters
- disrupt and dismantle substantial distribution networks in the UK, Asia, Europe and the USA
- create a climate of fear in the counterfeiting community that has forced them to abandon our clients' markets
Contact
Jeremy Hertzog
Telephone: +44 (0)20 7440 7264
E-mail: jeremy.hertzog@mishcon.com
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