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Richard McMorris

Richard McMorris

Partner

Profile

Richard is a Partner in the Innovation Group and works at the centre of industrial change in media, content technology and sport.  He advises on a range of commercial, corporate and regulatory matters, including:

  • Commercial media and sports - from B2B and B2C product and service terms through to complex, innovative and high value transactions, projects and transformations
  • M&A, joint ventures, partnerships and other corporate transactions and projects
  • Tech development, deployment, outsourcing and migration, with a particular focus on the adoption, use, governance and regulation of AI and other new technologies
  • Data use, governance, licensing and exploitation
  • Media regulation including video (broadcast and non-broadcast), audio, social media, online harms, advertising, sponsorship, access and digital identity / verification

Richard specialises in working with innovators, founders and leaders of high growth, entrepreneurially run businesses.  Richard’s clients span media, sport and technology including out of home advertising, sports rightsholders, content distribution, content technology and monetisation, data capture and exploitation, fan and end-user engagement, B2B and B2C platform, product and service providers, broadcasters and digital media companies.

More Details

Key Experience

  • Former PLC General Counsel and Head of Corporate Development
  • Advising Aser Media on the sale of Eleven Sports OTT service to DAZN
  • Advising PEAK Sport Media on its foundational JV with LALIGA
  • Advising on over 250 sports media rights deals internationally
  • Lead adviser to Alight Media on its rapid growth in the UK digital out of home advertising market
  • Advising Volleyball World on the restructuring of its media and betting rights arrangements
  • Advising global rugby and motor racing rightsholders on various media regulatory matters including sponsorship and virtual advertising projects
  • Advising on the acquisition of various sports data businesses including Opta
  • Advising extensively on the use of sports video and data in the betting industry
  • Advising Radioplayer on its evolving role in the UK and international radio and audio distribution market
  • Advising on the establishment of Racecourse Media Group

Career History

Partner, Mishcon de Reya LLP
Partner, Bird & Bird LLP
General Counsel and Head of Corporate Development, Perform Group PLC
Partner, Wiggin LLP
Associate, Wiggin LLP
University of Birmingham, Law

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