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Richard McMorris

Richard McMorris

Partner

Profile

Richard is a Partner in the Innovation Group. He brings an especially strategic and highly commercial approach to advising on wide range of commercial and corporate transactions, technology and regulation at the centre of industrial change in media and sport. His work includes:

  • Media and sports rights exploitation and distribution, data, products and services, innovative projects and transformations
  • M&A, joint ventures, partnerships and other corporate transactions
  • Technology development, deployment, outsourcing and migration, with a particular focus on AI and other new technologies
  • Media regulation including video (broadcast and non-broadcast), audio, online harms, advertising and sponsorship, digital identity

Richard specialises in working with innovators, founders and leaders of high growth, entrepreneurially run businesses. His clients span media, sport and technology including out of home advertising, sports rightsholders, content distribution, content technology and monetisation, data capture and exploitation, fan and end-user engagement, B2B and B2C platforms, product and service providers, broadcasters and digital media companies.

 

More Details

Key Experience

  • Former PLC General Counsel and Head of Corporate Development
  • Advising Aser Media on the sale of Eleven Sports OTT service to DAZN
  • Advising PEAK Sport Media on its foundational JV with LALIGA
  • Advising on over 250 sports media rights deals internationally
  • Lead adviser to Alight Media on its rapid growth in the UK digital out of home advertising market
  • Advising Volleyball World on the restructuring of its media and betting rights arrangements
  • Advising global rugby and motor racing rightsholders on various media regulatory matters including sponsorship and virtual advertising projects
  • Advising on the acquisition of various sports data businesses including Opta
  • Advising extensively on the use of sports video and data in the betting industry
  • Advising Radioplayer on its evolving role in the UK and international radio and audio distribution market
  • Advising on the establishment of Racecourse Media Group

Career History

Partner, Mishcon de Reya LLP
Partner, Bird & Bird LLP
General Counsel and Head of Corporate Development, Perform Group PLC
Partner, Wiggin LLP
Associate, Wiggin LLP
University of Birmingham, Law

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