MDR LAB Spotlight on... Index

Posted on 24 October 2019

Founded in 2016 and based in California, U.S, Index is a sales engagement platform that helps lawyers generate more business by building and maintaining relationships with new and existing clients.

For more information on MDR LAB, please click here.

MDR LAB Spotlight on… Index

 

Denis Anscomb
Founder and CEO, Index

My name is Denis Anscomb, Founder of Index.  Index is focused on solving the problem of how to stay engaged with your contacts.  So what we do is index news feeds, posts, announcements from all over the world wide web, every day that relate to your contacts.  Now if there is something that we think is relevant to you we send you an email the next morning and with a single click of a button our technology will automatically draft the beginnings of an email for you so you can edit it or just send it.  Selling professional services is totally different than selling products.  If you appoint Mishcon to act for your firm you are probably buying a particular relationship with particular lawyers that you know.  It means that lawyers are not only the service but they are also the key salesperson.

Suzi Sendama
Managing Associate, Mishcon de Reya

If I go to an event I might have a stack of business cards after the event.  One of the hardest things to do as a lawyer is actually keeping tabs on those contacts.  Finding a reason to reach out to them in a way in which to develop that business card into a piece of business for the firm. 

Denis Anscomb
Founder and CEO, Index

We think that sales is really becoming a super important muscle in the, in the world of any lawyer and we are building sales technology that we think lawyers are actually wanting to use.

Absolutely everyone in Mishcon knows about MDR Lab and they all think extremely positively about it and they are all willing to help.  There is just a level of trust and collaboration that you don’t normally associate with a large law firm.

Suzi Sendama
Managing Associate, Mishcon de Reya

I think in terms of what they have got out of the programme which has really been invaluable is the feedback on how well it has worked in practice so in terms of where they’ve actually had success stories from their product in the short space of time of the Lab programme.

Denis Anscomb
Founder and CEO, Index

Basically I think we’ve crammed about two years of product development work into ten weeks.  It is obviously very hard work but an absolutely unique opportunity and totally transformative for our business.

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