Welcome to series two of Creators+Collectors. Our conversation with Will McPhail, founder of Your Culture Pitch and former Sotheby’s specialist, explores the transformation underway in the art market. Will’s insights highlight the shift towards digital experiences, community-driven collecting, and the growing influence of technology and data. We work with artists, creators, collectors, galleries and businesses at every stage – from acquisition and collection management, to digital engagement, IP protection, and succession planning.
The business of collecting and selling art and luxury items is evolving rapidly. We help clients demystify the process, from due diligence and regulatory compliance to navigating new models of digital discovery, social media collaborations, and data transparency. Our support covers legal and commercial advice for creators and collectors, including IP enforcement, advising on copyright ownership; and financial structuring.