Bianca is the founder and CEO of Whering, the fashion app that allows you to digitise your wardrobe, see and style what you own. She is on a mission to upend the ‘buy, use, dispose’ model and use AI to help us make the most of the clothes we already own. Since Jan 2022, Bianca has grown Whering’s user base to over 8m users, raised >£4m and has been featured in Vogue, Harper’s, Forbes etc. She is fluent in five European languages and holds a first class Bachelor’s degree in History and Politics from SOAS & LSE as well as a Master’s degree in Management (Merit) from Imperial College Business School. Bianca spent the first 4.5 years of her career in Banking, first at Barclays Investment Management and then in Goldman Sachs’ consumer division in London. She is a board member of Imperial College’s Alumni Advisory board, the London Chapter President for Unite2030 and an UNLEASH 2019 & 2020 Global Talent. She is also a frequent TV, podcast and radio guest, recently appearing on Dragon’s Den, BBC radio etc. She’s been awarded the Women in the City award and Drapers30u30 and shortlisted for Tech innovator of the year (Drapers) and the Great British Entrepreneur awards.
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