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Mishcon de Reya in The Global 200 in Profile: Media Benchmarking Special Report

Posted on 17 December 2020

The Firm has been recognised for its media strategy in The Global 200 in Profile: Media Benchmarking Special Report. The report, the first of its kind from Infinite Global, investigates the media footprints of the Global 200 law firms. By providing new data and bespoke analysis, it seeks to quantify profile, define parameters for success and to help explain the process behind excellent performance. The report also looks at the impact of COVID-19 on law firm profile.

Mishcon de Reya is only one of two firms in the report without an exclusive or majority US presence, "an exceptional achievement.. given the firm only has two offices (London and Singapore)" and includes comment from Elliot Moss, Partner and Director of Business Development and Hayley Geffin, Head of Communications & PR.

“For us it’s not just about PR, it’s about what PR can do for the business,” says Moss. The firm tracks metrics closely and they see a direct link between media profile and new opportunities. He explains that media profile increases awareness of the firm which in turn increases salience – “a comprehension of what the firm offers” – which then drives consideration."

Indeed, Geffin points to a direct link between profile activity and securing work: “Our objective is to drive awareness. We want to grow our business and we are bold in our communications because we know that leads to instructions.”

Read and download the full report here.

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