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Junior Lawyers' Programme: Organising and advertising prize competitions

When: Monday 30 January 2023Time: 13:00 - 14:00 GMT

Competitions, games, campaigns and giveaways can act as powerful tools for marketing teams to drive consumer interest in a product or service. Such mechanics offer ways to acquire new customers, as well as incentivise repeat businesses from existing users.

This session will aim to give you an overview of the relevant promotional and advertising regulations to bear in mind when marketing campaigns and competitions in Great Britain. It will help you to be aware of what regulatory frameworks and parameters to consider through the use of fictional and real-world case studies.

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