Partner and Director of Business Development Elliot Moss has contributed to the new Legal PR Guide from the PRCA, the world's largest PR professional body. Elliot has written a chapter on Brand Awareness, discussing how best you can communicate your brand, and how this can help grow your business.
Elliot says; "If you and your business is prepared and you have a wide collective understanding internally of what your brand stands for, then you have given your business the best chance of success."
Read the full chapter here.