His passion for the ocean was sparked during a year working at sea in the Indian Ocean. His expertise lies in business for good, impact marketing and product development, and he was named one of Forbes 30 Under 30. Highlights At the core is the sustainability of the product itself; we've invested a lot in recycled materials but it’s a continuous journey. If you don’t enjoy the journey, no one else is going to enjoy it for you. If you are enjoying it, everything becomes better, I think the business moves forward better actually. Having a co-founder relationship is like a marriage, so it's really important, but what I can say is that this was really a meeting of minds from the beginning. The fact that our values were so aligned from the start really has helped massively along the way.