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Jazz Shaper: Renée Elliot

Posted on 22 November 2025

Renée Elliott is a trailblazing entrepreneur, sustainability advocate and changemaker, passionately championing values-led business. 

Renée Elliott

She is best known as the founder of Planet Organic, the UK’s first organic supermarket, and now a beloved, successful multi-million pound brand. Renée has spent over three decades at the forefront of the organic and sustainable living movement, and has been mentoring on business strategy and transformational development for over a decade. 

Highlights

Planet is me and I am Planet, it’s a part of me I birthed it - in a different way than you birth children.

When you can let go, when you can drop you’re free.

If you trust that your life is unfolding as it should and everything that happens are lessons that you need to learn and move on then there is no, oh poor me, woe is me.

I never throw a pity party, not then or right at the beginning when my partner tried to take Planet from me.

I started on an alternative journey to find what better was because what I saw around me was not better for me.

I believe in the power of the individual and I believe that you can do anything you set your mind to, that determination is the most important thing in entrepreneurship because you can learn anything.

Be yourself really which is everything, to be yourself in life.

That triangle is trust and respect, underpinned by good communication.

I feel like a force of nature and the meditation creates the stillness that is necessary in that high activity, high desire to do good in the world.

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