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Jazz Shaper: David Benigson

Posted on 14 March 2026

David Benigson is the cofounder and CEO of Signal AI, a reputation and risk intelligence company.

a person with a beard and mustache

He launched the business in 2013 after recognising the need for a better way for leaders to track emerging issues, partnering with experts in machine learning and technology to build the platform. 

Since then, he has grown Signal AI from a small UK startup into a global business of around 250 people with offices in the US, Lisbon and Hong Kong, supporting more than 800 organisations worldwide. The company has attracted significant backing, including a $165 million investment from Battery Ventures, and continues to expand its predictive capabilities to help clients navigate increasing geopolitical and reputational volatility. 

Highlights

Almost every six to twelve months you have to adapt and figure out what the next set of challenges that you need to solve and you need to be right there at the frontier of the business fixing things and solving things. 

Ten years ago, we were met with a lot of scepticism when we first started talking about AI. 

The unique human capabilities and skills we can dial up in the next generation are intuition, critical thinking, creativity and human relationships; those are the things that are unscrapable and that AI is going to continue to struggle to be able to automate. 

Organisations are having to navigate this sort of minefield of external volatility and we spend a lot of time getting close to our customers and thinking about how our technology can help them think around corners and be more preemptive and predictive. 

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