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Tim Campbell

Jazz Shaper: Tim Campbell MBE

Bright Ideas Trust

Tim Campbell, MBE is a business leader, investor and social entrepreneur, best known as the first-ever winner of BBC’s The Apprentice.

Posted on 24 October 2026

Live on Saturday at 9am with Elliot Moss, and available to listen back here on Monday.

Tim Campbell, MBE is a business leader, investor and social entrepreneur, best known as the first-ever winner of BBC’s The Apprentice. He now advises Lord Alan Sugar and co-hosts the show alongside Baroness Karren Brady.  

Tim is the co-founder of Bright Ideas Trust, a social enterprise that has supported more than 750 start-up businesses founded by young people from disadvantaged backgrounds. He also hosts 'reWORKING', a podcast exploring work and money, and has held senior leadership roles across business, marketing and social mobility.  

A passionate advocate for education, entrepreneurship and inclusive leadership, Tim is committed to empowering individuals and creating opportunities for people to realise their potential. 

Highlights

The more honest I am, the more vulnerable I am, the more I seem to succeed. 

Trust in business is the most important commodity you’re ever going to have. 

I can come into a room and impart the energy that makes people believe it’s possible and that’s a good and a bad thing. 

Don’t rebel, get them to work with you. 

My reason for existing is to create freedom for myself and my family, but also for as many different people as possible. 

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