Eloise Preston Associate

Contact Information

+44 20 3321 6496
eloise.preston@mishcon.com

Personal Profile

Eloise is an Associate in the IP Litigation department.  She specialises in the protection and enforcement of intellectual property rights, with particular focus on contentious matters relating to trade marks, copyright, design rights and passing off. 

Eloise has acted for clients from the fashion, luxury goods, media, technology and life sciences industries.  She has particular experience of the protection of intellectual property rights online, and has advised rights-holders from the film, publishing and luxury goods industries in this area. 

Eloise has experience as working as an in-house lawyer, having completed a secondment at a leading international film studio.  Eloise is a member of the Society for Junior Intellectual Property Practitioners (IPSoc).

Key Experience

  • Acting for an international FMCG retailer in Court of Appeal proceedings relating to its application to register a colour as a trade mark
  • Acting for a global luxury goods business in successfully obtaining a website-blocking injunction against intermediaries in relation to sites selling counterfeit goods
  • Advising clients from the film, publishing and music industries in relation to the protection of their copyright online
  • Advising fashion and retail businesses in relation to IP protection and enforcement

Career History

Associate, Mishcon de Reya LLP
Associate, Wiggin LLP
Trainee, Charles Russell LLP
Paralegal, Clyde & Co LLP
University College London, Commercial Law LLM
University of Bristol, Law LLB

Articles and Publications

Site blocking and the future of online brand protection (Entertainment Law Review (2015, 26(2) 64-66)