Occasionally when someone makes a lateral move, its impact turns out to be significantly greater than anyone could have hoped.
This was certainly the case with Nick West. Call it good timing, call it tapping into the zeitgeist, frankly call it whatever you like, but there’s no denying that since West moved from Axiom to Mishcon de Reya 12 months ago the London firm’s output of tech-related initiatives has gone stratospheric.
Featuring heavily in the reasons for this is West, Axiom’s former UK head who joined Mishcon as its first-ever chief strategy officer and appeared in last year’s Hot 100.
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