Arguably, your reputation is your most valuable asset. Whether you are a business or an individual, whether you are very much in the public eye or prefer anonymity, outside scrutiny can bring significant risks. Millicent Freeman, Associate in Reputation Protection, highlights the importance of families protecting their reputations in Family Office Magazine.
"Our reputations are affected by the opinions, thoughts and conceptions of others, many of whom have never met us. And with the speed of messaging in today's online world, and the far-reaching spread of the Twittersphere, good news spreads fast - but bad news spreads everywhere. "
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