Data Protection Advisor Jon Baines was interviewed in the Huffington Post for the article "How The GDPR Data Crackdown Is Scaring The Hell Out Of Our Political Parties".
The piece explores the impact of GDPR regulations on political parties. Jon pointed out that emails promoting them are actually governed primarily by Privacy and Electronic Communications (EC Directive) Regulations 2003 [PECR], and not the GDPR.
Jon said, “Although GDPR slightly alters what is meant by “consent”, in a lot of cases these emails are unnecessary – if a political party has got the recipient’s consent already, they shouldn’t need to ask for it again. If they don’t have the recipient’s consent, the sending of an email asking for consent is in itself a direct marketing email. In the past, the Information Commissioner has fined organisations for sending emails seeking consent to marketing to people who hadn’t already consented. In more general terms, GDPR does not change the fundamental principles of data protection law: that personal data should be handled fairly, transparently and securely, and that it should be accurate, adequate and not held for longer than is necessary.”
Read the rest of the article here.