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Date
23 October 2014

Mishcon wins Best Marketing and Communications Team at The Lawyer Management Awards 2014

Mishcon de Reya was named Best Marketing and Communications Team at The Lawyer Management Awards 2014, where the firm was described as 'leading the way' in its use of technology in its marketing and communications campaigns.

Mishcon's entry focused on the firm's largest and most impactful marketing initiative: its strategic partnership with the Financial Times (FT) which, since its launch in 2010, has significantly contributed to the firm's exceptional growth. A recent perception survey carried out by the FT found that awareness of Mishcon had more than doubled from the first audit in September 2010 to the latest (34% - 75%), with seven out of ten FT respondents now familiar with the Mishcon brand.

Commenting on the award, Elliot Moss, Director of Business Development, said: Mishcon's Marketing and Communications Team is central to Mishcon de Reya - there is no dissonance between its strategy and the strategy of the firm. This structure, along with the hard work of everyone in the team, has allowed us to make the impact we have, and we are incredibly proud that our efforts have been recognised by the industry.

Mishcon was also shortlisted for Law Firm Management Team of the Year and Best Knowledge Management strategy.