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Mishcon de Reya is advising luxury accessories designer and business founder, Sophia Webster, on the growth strategy for her eponymous label.
 FirmNews 
Date
10 November 2016

Mishcon de Reya advises luxury designer Sophia Webster on brand growth strategy.

Mishcon de Reya is advising luxury accessories designer and business founder, Sophia Webster, on the growth strategy for her eponymous label.

The entrepreneur started the business in September 2012, debuting her first collection in 2013. She has since won multiple industry awards, including the BFC/Vogue Designer Fashion Fund earlier this year. Sophia Webster's accessories are a global success, with over 200 retailers worldwide stocking her designs. The flagship retail store was opened in 2016 on Mayfair's Mount Street.

Building on the success of the past four years, the business is now focusing on scaling its foothold internationally with trusted wholesale partners and its own direct to consumer channels, as part of company's broader growth strategy. Looking ahead, Sophia said: "It’s an exciting time for my brand with many opportunities, but each opportunity needs careful consideration. Having Mishcon de Reya in my corner allows us to be ambitious without unnecessary risk."

Nadim Meer, Corporate Partner at Mishcon de Reya, said "Our cross-departmental team has really enjoyed working with Sophia Webster over the past two years, advising the company through various stages of change and growth. Her work exemplifies our own ethos of 'it's business, but it's personal' and has given us the opportunity to demonstrate our on-going commitment to the fashion and retail industries. Sophia has built up an incredible brand in a short space of time and, as a result, has firmly established her name in the fashion industry."

Mishcon de Reya's relationship with Sophia Webster stems from the firm's ongoing initiative supporting the British Fashion Council. Mishcon's Designer Mentoring Programme, which was launched in 2014, sees the firm working with a number of carefully selected British fashion designers each year, assisting them in building their businesses.

Sally Britton, IP Partner and founder of the Designer Mentoring Programme said "We launched this programme as one of our key CSR initiatives in 2014. We recognised that we had significant experience in advising some of the world's most famous fashion and luxury brands and saw an opportunity to support the British Fashion Council's work with emerging British designers. Sophia Webster is a great example of a British brand that has achieved international recognition quickly and ably dealt with the challenges and opportunities that such an expansion presents. We are extremely proud to be part of the wider Sophia Webster team at such an exciting time."

The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC Fashion Film sponsored by River Island; BFC Rock Vault; BFC Headonism; BFC/GQ Designer Menswear Fund supported by Vertu; BFC/Vogue Designer Fashion Fund; NEWGEN and NEWGEN MEN. The British Fashion Council supports Boden’s Future British initiative. Showcasing initiatives and events include London Fashion Week, London Collections Men, LONDON show ROOMS, the BFC Fashion Arts Foundation, International Fashion Showcase, London Fashion Weekend and the annual celebration of excellence in the fashion industry: The Fashion Awards.