08 December 2014

Mishcon de Reya completes equity fundraise for Better All Round Limited

Mishcon de Reya recently completed a third round equity fundraise for client Better All Round Limited. The funds were raised from a combination of high net worth individuals and Jam Jar, the consumer venture capital fund run by the innocent drinks founders. The founder of Better All Round Limited, Oday Abbosh, was very active in the fundraising and has continuously scaled the business since its inception in 2012. The company's Ora product is now stocked in 1,200 Tesco stores in the UK.

Partner Nadim Meer led the deal. He commented: 'This is a great success story for Oday personally and another step forward for the business which will allow Better All Round to further drive sales and product development. It is also a fantastic endorsement to have the founders of innocent drinks – Richard Reed, Adam Balon and Jon Wright – as backers'.

Oday added: “The team at Mishcon have been hugely responsive and helpful throughout the fund raise process.  The chemistry and working relationship with Nadim and his team has been perfect”.