Mishcon de Reya has advised the shareholders of New & Lingwood on its sale to a group of investors led by POP Capital, a specialist fund, primarily focused on 'legacy' luxury brands.
New & Lingwood is a quintessential English brand, famous for its stores in Jermyn Street and Eton. The company was founded to serve the scholars of Eton College and soon gained official status as outfitters to the College. This year the company celebrates 150 years of association with Eton. During this time New & Lingwood has served many thousands of Etonians, in many instances five or more generations of the same family, on the same site it has occupied since its foundation. Today, New & Lingwood serves clientele from all over the world.
Anthony Spitz, the Chairman of New & Lingwood commented: "We are delighted with the complete dedication and personal service and friendship that developed between ourselves and Mishcon de Reya. It was a delight to work with their very experienced team."
The Mishcon de Reya team was led by Private Equity Partner, Nadim Meer and Legal Director Allison Keyse with assistance from Corporate Assistant Niki Stephens, Tax Partner John Skoulding, Tax Assistant Sarah Howes and Employment Assistant Mark Stroud.
Commenting on the transaction, Nadim Meer said "Mishcon de Reya was chosen by the shareholders to act on this deal for our private equity experience coupled with our knowledge of fashion and retail. New & Lingwood is a great brand and the acquisition and investment by POP Capital should allow for growth and expansion whilst remaining true to the roots and heritage of the brand. As such, we were very pleased to help facilitate this deal."