25 November 2014

Mishcon de Reya Acts for Mission Media in #makeithappen Campaign

On Wednesday November 19th, stunt rider Danny MacAskill performed a breath-taking five-metre loop-the-loop on a barge in front of the London Eye. The event – part of the #makeithappen campaign – was set up to promote Cortana, the new personal assistant software from Microsoft and was created by Mishcon de Reya client Mission Media.

Mishcon de Reya provided Mission Media with legal advice in relation to intellectual property issues surrounding the #makeithappen campaign filming. These issues included, but were not limited to, copyright, moral rights and trade marks, as well as strategic advice on dealing with representatives of both the London Eye and Westminster Council.

Watch Danny MacAskill #makeithappen here.