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Mishcon de Reya advise Rwanda Development Board on Arsenal FC sponsorship deal

Posted on 25 May 2018

Mishcon de Reya advise Rwanda Development Board on Arsenal FC sponsorship deal

Mishcon de Reya has advised Rwanda Development Board (RDC) on a three-year sponsorship and partnership agreement with Arsenal FC.

The deal will be RDB's first sleeve sponsorship, and will see the "Visit Rwanda" logo on Arsenal's first team, Under 23s, and Women's shirts from the beginning of next season. It has been reported that this is the biggest sleeve sponsorship deal of its kind in the Premier League.

Clare Akamanzi, CEO of RDB said "We're thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country." 

The partnership will also involve much closer ties between the club and Rwanda, including regular player visits, Arsenal coaching camps being established in Rwanda and a range of other marketing rights.

Simon Leaf, the Managing Associate who led the Mishcon de Reya team alongside Nikkie Daly, Liz Ellen and Lewis Cohen, said "It was an absolute pleasure working with an experienced team of lawyers and commercial executives in Kigali on this incredibly exciting and ambitious deal that will hopefully be mutually beneficial for both sides.

"It seems clear that the partnership will help increase Arsenal's exposure in Africa, an increasingly important market for European football clubs, while putting the Republic of Rwanda front and centre in the minds of global football fans as the go to destination for meetings, conferences, events and vacations."

Read more about the deal on CNN here

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