The Leap 100 Power Breakfast: 'Just the Tonic: Premiumisation of a Stagnant Industry

When: Wednesday 03 August 2016

The Leap 100 Power Breakfast: 'Just the Tonic: Premiumisation of a Stagnant Industry

The fourth in the series of Leap 100 Power Breakfasts will take place on Wednesday 3 August, 2016 and will be led by Tim Warrillow, Co-Founder of Fever Tree.

Days in the British Library researching quinine sources from as far back as 1620, trips to find the purest strains of this key ingredient and 5 iterations of the recipe were tasted before the founders were happy with the result and the first bottle of Fever-Tree Indian Tonic Water was produced in 2005. This event will consider how entrepreneurs can shake things up and breathe new life into a stagnant industry.

The informal breakfast will begin with a ten minute introduction from our principal guest, followed by an ideas exchange and networking.

To register your interest, please contact Lauren Hoffman.

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