MDR Brand Management has been appointed by sleep wellness brand, eve sleep, to lead on its brand extension plans in 2019.
The team, led by CEO Daniel Avener, will work closely with eve to explore opportunities for the brand to inject its sleep expertise into new categories, as well as franchising the core business in select international markets.
Founded in London, eve’s ambition is to re-energise the tired sleep industry by giving customers the sleep they need to rise and shine. eve does this by creating superb sleep wellness products. From sublimely comfortable mattresses and pillows to luxurious sheets and bed frames, eve transforms bedrooms into the ‘sleep wellness’ sanctuaries they should be.
Daniel Avener, CEO at MDR Brand Management, said: "We are really excited to be working with the team at eve and to be expanding the growth of the brand through the consumer connection with comfort and wellbeing, as well as creating new international strategic growth platforms for the brand."
Jonathan Zatland, Managing Director of eve sleep, commented: “We are delighted to bring the team at MDR Brand Management on board, supporting us on the extension of the eve brand through introducing our award-winning sleep wellness products and expertise into new categories and international markets.”
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About MDR Brand Management
MDR Brand Management is the first brand management business to be launched by a leading law firm in the UK, and is the fourth non-legal business within The Mishcon De Reya Group, sitting alongside MDR Cyber, MDR Discover and Mayfair Private. It has been created to address the growing complexity that brand owners face in the global marketplace. It is built on a unique set of foundations, recognising that there has never been more overlap between creative, commercial, regulatory, digital and legal considerations.
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About eve sleep
eve believes that every great day starts the night before. Founded in London, eve’s ambition is to re-energise the tired sleep industry by offering a more convenient, customer-first service and superior products that don't compromise quality for price.