In its first year, MDR Brand Management has successfully built a diverse client roster which has accounted for over $600 million in retail sales in 2019. They have been appointed as the global partner to confectionery giant The Hershey Company, and are working on brand extension and franchise developments for a number of brands including sleep and wellness brand Eve, Hawes & Curtis and Hawaiian Airlines across the globe.
Later this year MDR Brand Management will be launching a new ethical canned water brand, PURE Norway, to help address the environmental impact around plastic pollution in the world’s oceans. They are also leading the way in the emerging CBD industry, working with both established US brands and new European entrants on market entry strategies and regulatory issues.
MDR Brand Management will further announce new high-profile brand partnerships later in the year, including the relaunch of a classic British children’s environmental and entertainment brand.
Now operating in 18 locations around the world through its exclusive network of Associate Partner offices, including a global team headquartered in London, the business was created to address the growing complexity that brand owners face in the global marketplace. MDR Brand Management is built on a unique set of foundations, recognising that there has never been more overlap between creative, commercial, regulatory, digital and legal considerations.
Clients can access the full spectrum of integrated brand services – encompassing brand strategy, licensing and franchise development, brand reputation management, digital and data tracking to pre-validate product launch viability and cyber security – as well as benefit from Mishcon de Reya’s international community of decision makers, global thought leaders and innovators.
Daniel Avener, CEO of MDR Brand Management, said: "We are incredibly excited by the positive developments over the past 12 months. Growth in our first year of operation has exceeded expectations and the ability to offer a truly connected approach to brand management to our clients has been extremely well received. We have an amazing network of associate partners around the world that can seamlessly deliver best-in-class integrated brand services tailored to build commercial value for brand owners.
We are looking forward to delivering exceptional work for our clients in the coming years ahead”