• Home
  • Latest
  • News
  • Specsavers seeks to trademark "should've" catchphrase

Specsavers seeks to trademark "should've" catchphrase

Posted on 16 August 2016. Source: BBC

Specsavers seeks to trademark 'should've' catchphrase

Optician group Specsavers has had its plan to trademark the use of "should've" and "shouldve" approved by the UK Intellectual Property Office (IPO).

The company uses the phrase "should've gone to Specsavers" in its adverts.

The trademark application means that other companies will not be able to use that form of words in their marketing.

Sally Britton, intellectual property lawyer at Mishcon de Reya, said it was not surprising that Specsavers had moved to trademark the word.

The term "should've" will clearly work well from a domain name and social media perspective and therefore why would they not seek to protect it to make it easier to deal with infringements?

Click here to read the full article.

Related news articles in Express, GQ and The London Economic.  

An
How can we help you?

How can we help you?

Subscribe: I'd like to keep in touch

If your enquiry is urgent please call +44 20 3321 7000

I'm a client

Please enter your first name
Please enter your last name
Please enter your enquiry
Please enter a value

I'm looking for advice

Please enter your first name
Please enter your last name
Please enter your enquiry
Please select a department
Please select a contact method

Something else

Please enter your first name
Please enter your last name
Please enter your enquiry
Please select your contact method of choice