On World Intellectual Property (IP) Day, a Raconteur supplement focused on IP was today distributed in The Times. Sally Britton, a Partner at Mishcon de Reya who specialises advising clients on IP protection and exploitation, contributed her expertise on the issue of social media and IP.
'Protecting IP from bloggers and tweeters' explores how social media, with possible infringements of intellectual property rights online, has added an extra layer of complexity to the law.
The rules for trademarking a hashtag, says Sally Britton, IP partner at Mishcon de Reya, are the same as for any other trademark. Just as distinctive slogans or words that have become associated with a brand, such as Carlsberg’s “probably” or Nike’s “just do it”, should have been registered as trademarks, Similarly associated and distinctive hashtags can be registered.
Click here to read the full supplement (social media article on page 12).