“You never really know a person until you give them your money.”
On 14 October, Mishcon de Reya hosted an event in collaboration with Private Equity Africa, inviting leading private equity experts from the media and marketing industries, family office advisers, auditors and tax consultants, as well as various private equity firms.
The event began with Tim Flood and Charles Fox from our funds and financial services team delivering a talk on investor protection provisions, before guest speakers from Trident Fund Services enlightened the audience on diverse fund structures and the key investor considerations in respect of them. Both presentations set the scene for the lively panel discussions that followed.
In a dynamic debate, representatives from leading private equity magazines Real Deals, Unquote and Private Equity Africa discussed investor and fund relationships with the media. They gave interesting insights into specific strategies that funds could use to help improve perceptions on investing in Africa. The need for funds to engage investors with a clear structure setting out the opportunity, the strategy and how the plan proposed would be executed, was clearly emphasised. As an emerging market, Africa was regarded as a positive opportunity for investors to bring about growth and social benefit, and, in turn, a catalyst to compelling investment. The panel highlighted that building relationships with journalists is the best way to drive positive PR around your fund.
Read the full article here.