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Nicola Bridge on GDPR
 Article 
Author
Nicola Bridge
Source
TechX365
Date
06 June 2017

Nicola Bridge on GDPR

Partner Nicola Bridge has written an article for TechX365.com in association with London Tech Week: 'How the GDPR is Set to Shake Up Tech Companies: What You Need to Know'.

It is now widely understood that a business that succeeds in developing a thriving online community will reap the rewards of high customer loyalty and brand credibility; it is an invaluable way to research the market, gain feedback and better understand the customer base. The more a business is able to learn about its customers and their likes and dislikes, the more able it is to cater for their specific needs, and create a more personalized experience for customers when they engage with the brand through either social networking or on the website itself.

What is perhaps less well understood however, is where businesses collect that data from and how they collect it, for this is as critical as the information that data provides. Not only are there legal and financial repercussions for getting it wrong, but customers themselves are increasingly aware of how companies collect user and marketing data and what it's used for.

Read the full article here.