Prev Article Next Source Spear's Date 14 January 2015 Mishcon de Reya's Mayfair Private appoints new CEO As Spear's has previously reported, all kinds of private-client firms are trying to get into the trusted adviser business so they become the first point of contact for advice and solutions for HNWs. One approach to this has involved bundling the non-investment services you offer into a useful unit; for Mishcon de Reya, their family-office services unit is called Mayfair Private, and it now has a new CEO, Alistair Morgan. Morgan, formerly an accountant at Rawlinson & Hunter and head of Lord Rothschild's family office, joins six months after Mishcons set up the unit with Opus Private to offer services including family governance, family office advisory, wealth protection, philanthropic structuring, sourcing and protecting lifestyle assets and bespoke concierge services. The purpose of Mayfair Private - apart from to sound like a sexy Berkeley Square-based detective agency - is 'to provide one point of access to a range of services that clients... considered that they need: what we're trying to do here is bring together legal, fiduciary and family-office-type issues under one roof'. To view the full article, please click here.