MDR Brand Management, Mishcon de Reya's brand management business, has entered into a strategic partnership with brand and growth consultancy ZAG.
ZAG was spun out of creative agency BBH to help clients and start-ups unlock new growth opportunities through brand, business and customer experience led innovation. The new alliance will help cement MDR Brand Management's digital-based offering, enabling it to offer clients access to key consumer insights, customer acquisition planning and the latest start-up thinking and validation tools.
Daniel Avener, CEO at MDR Brand Management, said: "Brands now live and breathe in the digital world. Understanding consumer data and validating new products and markets is vital in any brand's growth strategy. Working with ZAG, we can use these tools and technologies to help our clients optimise their growth strategies in the most innovative way."
Anu Shah, CEO of ZAG and Corporate Development Director at BBH added: “The partnership with MDR Brand Management enables ZAG to access in-depth expertise around brand extension, franchising and licensing, and offer our clients a commercially robust ‘idea to execution’ service, helping our clients develop and implement new growth opportunities on a global basis.”
About MDR Brand Management
MDR Brand Management is the first brand management business to be launched by a leading law firm in the UK, and has been created to address the growing complexity that brand owners face in the global marketplace. It is built on a unique set of foundations, recognising that there has never been more overlap between creative, commercial, regulatory, digital and legal considerations.
For more information on MDR Brand Management, please click here.
ZAG is an independent consultancy, born inside one of the world’s leading creative agencies, BBH. ZAG brings together business strategy, brand design and consumer experience to deliver top line growth for clients. Zag actively invests in and helps build early stage start-ups to ensure the company remains at the forefront of consumer trends and technology.
For more information, please click here.
Licensing Industry Merchandisers' Association (LIMA)