The Professional
07 April 2015

How a non-solicitor built one of the leading personal brands in the legal sector

A marketer for most of his career, Elliot Moss learnt his trade at Leo Burnett before becoming the Managing Director of Leagas Delaney in 2005, bringing on big name clients like Timberland, The Bodyshop and Dyson. However, in 2009 his career took an unlikely twist as he became head of Business Development for the law firm, Mishcon de Reya.

The legal sector is famous for its traditional approach to marketing so for someone in the middle of such an exciting career this was not an obvious move. However, over the last 5 years Elliot has proved that the broader industry need never dictate your approach. He has won more awards than his firm knows what to do with and in 2012 was the first non-lawyer to be included in the FT’s 10 most innovative individuals in the legal sector, an astonishing achievement for someone who had only entered the profession three years earlier!

In spite of a relentlessly busy calendar, Elliot was kind enough to meet with us to explain how he’d built this impressive profile and what others could learn from his experience. You can watch the full interview below, but here were our big takeaways:

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