Mishcon de Reya is spearheading a landmark class action against Google over claims it unlawfully collected the personal data of millions of iPhone users.
Partner James Oldnall is acting for Google You Owe Us, which is being led by ex Which director Richard Lloyd on behalf of 5.4 million consumers who could be eligible to join the action.
Oldnall said: “Whilst the total sums made by Google from misusing this data are likely to be large, the damages suffered by each individual are relatively small. A representative action such as this can be brought on behalf of all consumers and removes the need for individuals to bring an action (which they are unlikely to do). In this way Google and other tech companies can be held to account in relation to any alleged breaches of UK data protection law.
“As data has quickly become an important new currency in the information economy and is very valuable to large corporations, it is important consumers find methods – such as this representative action – that can effectively police the rights given to them by parliament.“
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