Marketing Week
10 March 2010

FT partners with law firm for supplements

The Financial Times is to launch ’Deals and Dealmakers’, a four part editorial series supported by law firm Mishcon de Reya.

This is the first time a law firm has partnered with the FT on a publishing project and it is supported by a co-branded print marketing campaign in Europe in the FT. Online advertising will run throughout the campaign and will target specific audiences and sectors.

Click here to view the full Marketing Week article.