FT partners with law firm for supplements

Posted on 10 March 2010. Source: Marketing Week

The Financial Times is to launch ’Deals and Dealmakers’, a four part editorial series supported by law firm Mishcon de Reya.

This is the first time a law firm has partnered with the FT on a publishing project and it is supported by a co-branded print marketing campaign in Europe in the FT. Online advertising will run throughout the campaign and will target specific audiences and sectors.

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